An invaluable “first aid kit” to help entrepreneurs navigate the challenges of starting a business.

This handy, quick reference guide offers advice on all aspects of starting and running a business. From analysing and refining the initial concept of the business, the book moves on to look at what is needed to get started, planning and strategy, recruiting and managing staff, legal affairs, IT, finance, negotiating and selling, and finding new business, and also addresses the personal aspects of motivation, commitment and how to handle negative situations.

Each section provides background information, links to online resources, checklists, war stories, and illustrative episodes from the author’s career.